In 2012, he started working as a creative entrepreneur, and began advising companies on their digital brand strategy in 2018.
He refined his knowledge of brand strategy, learning, from renown branding guru, Marty Neumeier. Philipp specializes in purpose-driven brand strategy for food businesses and startups.
As online marketing manager, he built up the digital presence of the retail companies Radatz & Stastnik: the largest family-owned meat manufacturing company in Austria.