Why you need purpose and why you don't
What is the realistic outcome of having a purpose, and does every business really need it?
5 branding ideas that will change the way you do business forever
Or my top 5 takeaways from learning about branding with Marty Neumeier.
Three ways to fix your branding mindset
Brand strategy boils down to three things: 1. Define your meaning with laserlike precision. 2. Commit to your meaning with religious conviction. 3. Execute it with ruthless dedication.
Innovation is the safest way to build a brand in the 21st century
Most businesses compromise where they need to be bold. Innovation is the safe haven businesses should seek.
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