Brand Strategy

5 branding ideas that will change the way you do business forever

Or my top 5 takeaways from learning about branding with Marty Neumeier.

Branding & Marketing

What’s the difference between the two, and why should you care?

Innovation is the safest way to build a brand in the 21st century

Most businesses compromise where they need to be bold. Innovation is the safe haven businesses should seek.

Tasty Brands ep 001: Simon Sardoschau - Alpakas

Tasty Brands features monthly interviews with startup founders and owners of successful food brands. In this episode, Philipp Andriopoulos interviews Simon Sardoschau CEO Alpakas Technologies - Germany's largest Zero Waste grocery delivery service.

Three ways to fix your branding mindset

Brand strategy boils down to three things: 1. Define your meaning with laserlike precision. 2. Commit to your meaning with religious conviction. 3. Execute it with ruthless dedication.

Why you need purpose and why you don't

What is the realistic outcome of having a purpose, and does every business really need it?