Build your tribe and tell your story.

Purpose-driven brand strategy for Food businesses and startups.

How will you set your brand up for long-term success?

Sometimes, we get stuck on key strategic problems.

Are too many competitors challenging your space? How do you get more customers to identify with your brand and promote your products?

Is your team aligned around a clear purpose? Do your customers understand what’s special about your brand?

If those are questions you're dealing with, I can help.

Philipp Andriopoulous

Hello I’m Philipp Andriopoulos, brand strategist and facilitator.

Formerly, I directed corporate films and was the online marketing manager of the largest family-owned meat manufacturing company in Austria.

In my different functions I gathered experience as a strategist, storyteller and learned how to implement brand strategy from the ground up.

More about Philipp

It’s not only about the right marketing tricks to get sales. How will you charge a premium for your offer?

Key benefits of Brand Strategy:

  • build a unique brand with a dedicated customer tribe
  • differentiate yourself from competition
  • effectively launch new products or services
  • long-term growth for your business

Let’s start building your Brand.

Step 1: Brand Strategy

Your brand strategy is the compass that guides all essential business decisions. Define the core elements of your communication.

More about Brand Strategy

Step 2: Foundation Content

Develop the key touchpoints (website, image film, photography…) necessary for your brand to engage with customers.

More about Foundation Content

“Most brands, unfortunately, are me-too brands battling for profit margins and market space.”

My Approach:

What I love most about my work is finding out why my clients chose their path and what they love about their business.

My clients know where they're headed, but to get crystal clear on your strategy, it needs an outside perspective.

My job is to help develop comprehensible and compelling ways to tell your story.

Brand strategy is the first step to turn your customers into a tribe routing for your brand's success.

Select Clients:
Arge Rind
Erzeugergemeinschaft Gut Streitdorf
Kuechenzauber
Radatz-schmeckt
Tasty Brands

Sign up for the Tasty Brands Blog – every 2 weeks, featuring: 

cutting-edge brand strategy know-how, food business stories and  industry trends.

By completing and submitting the form, you acknowledge that the information you have provided will be transferred to Sendinblue for processing in accordance with the Terms of Service.

Recently on Tasty Brands:
Tasty Brands ep 002: Grillschule Adi Matzek

Tasty Brands ep 002: Grillschule Adi Matzek

„Lebensmittel ohne Geschichte werden allein über den Preis definiert. Wenn die Geschichte des Produkts, die Erzeugung, die Entstehung nicht adäquat in Worte, in Bilder gefasst wird, dann fehlt das Verständnis dafür, was das Produkt wert ist.“
Read more
Tasty Brands ep 003: Theresa Hingsammer - Food Campus Berlin

Tasty Brands ep 003: Theresa Hingsammer - Food Campus Berlin

„Der Food Campus Berlin ist die Community, der die Zukunft der Ernährung gestaltet. Eine bessere Ernährung für den Menschen und den Planeten zu schaffen, darum gehts.“
Read more
5 branding ideas that will change the way you do business forever

5 branding ideas that will change the way you do business forever

Or my top 5 takeaways from learning about branding with Marty Neumeier.
Read more
What Clients Are Saying
  • ING. Gerald Toifl - Leitung Marketing GASTRO/LEH Erzeugergemeinschaft Gut Streitdorf
    "Know how, professional competence, and responsive service are essential for the successful implementation of projects. Philipp Andriopoulos delivers all of this 100%."
  • Stefan Fölser - CEO Founder eWINGZ Gmbh

    An Soeng helped me to communicate a technically complex product in a simple and comprehensible way. Many thanks to Philipp and his team!

  • Thomas Zedrosser Geschäftsführer Radatz Fleischwaren Vertriebsges.m.b.H

    "Through Philipp Andriopoulos great attention to detail, as well as knowledge of the food industry, we felt well advised and are very satisfied."

ING. GERALD TOIFL - LEITUNG MARKETING GASTRO/LEH ERZEUGERGEMEINSCHAFT GUT STREITDORF

STEFAN FÖLSER - CEO FOUNDER EWINGZ GMBH

THOMAS ZEDROSSER GESCHÄFTSFÜHRER RADATZ FLEISCHWAREN VERTRIEBSGES.M.B.H

"Know how, professional competence, and responsive service are essential for the successful implementation of projects. Philipp Andriopoulos delivers all of this 100%."

An Soeng helped me to communicate a technically complex product in a simple and comprehensible way. Many thanks to Philipp and his team!

"Through Philipp Andriopoulos great attention to detail, as well as knowledge of the food industry, we felt well advised and are very satisfied."