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Go beyond contested waters, own your category.

Brand strategy is a step-by-step process with several disciplines that define key elements of your business and brand.

Mastering these disciplines exceptionally sets your business up for long-term success. It determines if you can go beyond competing in saturated markets.

Brand Strategy Sequence



What is your reason for being in business besides making money? What future are you leading your clients to, and in what way are you delivering on your promise?



You need more than customers to build an epic brand. Create a tribe that is dedicated to your cause. Based on research and interviews, we will find the people that recognize most value in what you have to offer.



Define your category. Who are you competing against? And how can you outmanoeuvre your competition into uncontested waters?



Your onlyness sums it all up and puts it together. Why are you the only in your respective category? What is it that your tribe finds unique about your business?



You will receive:

  • a set of brand guidelines,

  • a brand style guide

  • a roadmap for the implementation of the strategy

During the process we will bring in designers to start developing or reworking the aesthetic aspects of your brand strategy: your brand design (logo, fonts, colors etc.) This is stored in your brand style guidelines.


Time Requirement:

2-3 days of facilitated workshops.

Depending on your business, the process takes 6 weeks to 3 months.


In most cases, a core team of 5-6 members attending full time is best. All key stakeholders will need to be involved at different stages of the process.


Prices vary due to the size of your team and overall number of stakeholders that need to be involved.

Please don't hesitate to ask for a quote.

Do you have more questions about the process?